PRIVACY POLICY

We are committed to safeguarding the privacy of our website visitors; this policy sets out how we will treat personal information we collect from you through the website.

1. What information do we collect?

We may collect, store and use the following kinds of personal data:

• information about your visits to and use of this website;
• information about any transactions carried out between you and us on or in relation to this website, including information relating to any purchases you make of our goods or services or those of third parties which are made available through our website or services;
• information that you provide to us for the purpose of registering with us and/or subscribing to our website services and/or email notifications;
• and any other content you submit to us via the website or our services (collectively, “Your Content”), such as comments, enquiries, marketing preferences, and other information concerning your use of the website or our services.

2. Information about website visits

• We may collect information about your computer and your visits to this website such as your IP address, geographical location, browser type, referral source, length of visit and number of page views. We may use this information in the administration of this website, to improve the website´s usability, and for marketing purposes.
• We use cookies and similar technologies on this website. For full detail of what we set, why, who provides each one, how long it lasts, and how to change your choice at any time, see section 5: Cookies, Beacons and Tracking below.

3. Using your personal data

Personal data submitted on this website or through our services will be used for the purposes specified in this privacy policy or in relevant parts of the website.

In addition to the uses identified elsewhere in this privacy policy, we may use your personal information to:

• process your orders, register and administer your user account, and enable you to login and use the website and our services;
• if you purchase a third party’s product through our website or service, we may disclose your name and/or email address to that third party if such disclosure is required in order to allow you to obtain and use a licence key for that product from that third party;
• improve your browsing experience by personalising the website;
  send information (other than marketing communications) to you which we think may be of interest to you by post or by email or similar technology;
• send to you marketing communications relating to our business which we think may be of interest to you by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications to be sent by completing the contact us form and selecting “Account / Download Query”
  to generally run and improve the website and our services.

We will not without your express consent provide your personal information to any third parties for the purpose of direct marketing.

4. Antispam Policy

Newsletter Subscriber

A registered user is added to our Newsletter Subscribers database when he/she leaves the “Yes. I want to subscribe to the Isotonik Studios newsletter” option ON, on our registration page. After completing our registration process which involves clicking an activation link sent to his/her email account the user becomes a Newsletter Subscriber. Our email communication with our Newsletter Subscribers is based solely on their permission.

What Is Spam?

Spam is unsolicited email also known as Unsolicited Commercial Email (UCE). It involves emails sent to users who:

• Have no association with the sender
• Have registered an account but not opted in to receive commercial emails
• Have previously opted in but then opted out of receiving commercial emails
• It is also email communications without a valid reply-to address.

Email Communications

Isotonik Studios do not send spam – ever. The goal of our existing email communications is to inform our Newsletter Subscribers of the new releases which are published at most on a weekly basis. Our Newsletters include the links to our new products, information about promotions and latest news from our industry.

We do not sell or distribute (for financial gain or for free) or otherwise disclose any partner or customer e-mail addresses to any third parties except when legally required.

Each newsletter contains an Unsubscribe link at the bottom of the message, transactional emails such as Order Notifications or Product Updates for products that have been purchased or downloaded are defined as Transactional Emails and are sent under the principle of legitimate interest.

Necessary Communication

There are situations which by their own nature require us to send you emails. These include:

• Sending a message to your emailbox with the link to activate your account at Isotonik Studios
• Sending you invoices for each completed transaction on our website.
• Sending you emails concerning technical, legal and support matters.

Please make sure you do not flag Isotonik Studios as ‘Spam’ or ‘Unsolicited’ in your email application.

When you get in contact with us (for example by email or via a form on the website) we will keep records of what is communicated. This is to ensure we have a record of our discussion for future reference and so we can improve the website.

5. Cookies, Beacons and Tracking

When you visit isotonikstudios.com we (and a small number of trusted third parties) place small text files called cookies on your device. Some are necessary to make the site work; others are optional and only set if you tell us it’s OK.

If you visit from the UK, the European Economic Area, or Switzerland, you’ll see a consent banner the first time you arrive. We don’t set any optional cookies until you make a choice. You can change your mind at any time – there’s a “Manage cookies” button at the bottom-left of every page.

Visitors from other regions don’t see the banner because their local law doesn’t require it; you still have full visibility of what we set in the categories below, and your browser’s own cookie-management tools work normally.

What we set, by purpose

Purpose	What it does	When	Provider	Retention
Essential	Keeps the site working – your shopping cart, your login, your currency choice, the security challenge that protects checkout, and your consent decision itself. The site genuinely won’t function without these, so they aren’t optional.	Always set	Isotonik Studios (first-party) and Cloudflare (security challenge)	Up to 12 months; cleared when you log out or close your browser, depending on the cookie
Analytics	Helps us understand how the site is used – which products people look at most, where the navigation gets confusing, which pages load slowly. We use this to improve the site. The data is aggregated; we never use it to identify you personally, and we never sell it.	Only if you opt in	Google Analytics 4 (Google Ireland Ltd.) via Cloudflare Zaraz	Up to 14 months
Marketing	Lets us show you relevant offers on this site and on partner platforms (Facebook, Instagram). Includes a tracking pixel so we know which adverts brought visitors to us. If you opt out, you’ll still see adverts elsewhere – they just won’t be tailored to you.	Only if you opt in	Meta Platforms Ireland Ltd. (Facebook Pixel); Google Ireland Ltd. (Google Ads conversion tracking)	Up to 90 days

How to change your choice

• On the site: click “Manage cookies” at the bottom-left of any page. You’ll see the banner again with your current choices pre-filled – change what you like and save.
• In your browser: all major browsers let you delete or block cookies for any site. Doing this for the essential cookies will break login, cart, and checkout, so we recommend using the on-site banner first.
• Withdrawal is as easy as consent: rejecting after previously accepting takes one click and applies immediately to all future page loads.

How we record your decision

When you accept, reject, or save custom choices, we log the decision (along with your country and browser family – never your IP address or anything personally identifying) so we can prove we asked and you answered. This record is kept for two years to satisfy our regulatory burden of proof.

Third-party cookies and data transfers

When you opt in to Analytics or Marketing, the relevant providers may transfer data outside the UK / EEA – typically to the United States. Each provider relies on the EU–US Data Privacy Framework and the UK extension as the lawful basis for that transfer. You can read their own privacy notices here:

• Google Analytics 4: policies.google.com/privacy
• Meta (Facebook Pixel): facebook.com/privacy/policy
• Cloudflare: cloudflare.com/privacypolicy

If you’d rather these transfers didn’t happen, simply leave Analytics and Marketing turned off – they only fire on opt-in.

For any other questions about cookies, please visit allaboutcookies.org.

6. Other disclosures

In addition to the disclosures reasonably necessary for the purposes identified elsewhere in this privacy policy, we may disclose information about you:

• to the extent that we are required to do so by law;
• in connection with any legal proceedings or prospective legal proceedings;
• in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);

if we buy or sell, or are negotiating the purchase or sale, of any business or assets, in which case your personal information may be shared with the purchaser or seller for that purpose.

We may anonymise information about you (so that you cannot be identified from it by third parties) and provide that information to third parties for the purposes of marketing analysis or to market the website or our services (for example, by letting our business partners know that 50 male individuals from a particular country viewed their product during a particular time period.

Except as provided in this privacy policy, we will not provide your information to third parties.

7. International data transfers

Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this privacy policy.

By submitting your information you agree to our use of the data as described in this privacy policy. This includes transferring your data to, and storing it at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or our suppliers. These staff or suppliers may be engaged in the processing of your orders, payments or the provision of support services.

8. Security of your personal data

We will take reasonable precautions to prevent the loss, misuse or alteration of your personal information. Of course, data transmission over the Internet is inherently insecure, and we cannot guarantee the security of data sent over the Internet.

We will store all the personal information you provide on our secure servers. All electronic transactions you make to or receive from us will be encrypted using SSL technology.

You are responsible for keeping your passwords confidential. We will not ask you for your passwords.

9. Data Retention

We only retain personal data for as long as it is necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

• Order and Payment Information: We retain order records, invoices, and related customer details for up to six (6) years from the end of the financial year in which the transaction took place. This is required to comply with HMRC tax and accounting obligations and to resolve any potential disputes or chargebacks.
• Customer Accounts: If you create an account on our website, we retain your account data for as long as your account remains active. Accounts showing no activity for more than three (3) years may be deleted or anonymised.
• Customer Support Correspondence: We retain support enquiries, emails, and chat transcripts for up to three (3) years after the last interaction, to help resolve follow-up queries and improve our service.
• Marketing and Newsletter Subscriptions: We retain your email address and consent information for as long as you choose to remain subscribed. You can unsubscribe at any time, and your data will then be removed from our active marketing lists.
• Consent Records: We retain the record of your cookie/banner choice (decision, country, browser family – never your IP address) for up to two (2) years, to evidence compliance with the UK/EU consent rules.
• Anonymised Data: After the retention period expires, we may retain anonymised or aggregated data (which can no longer identify you) for analytical and business reporting purposes.

Once the retention period has expired, personal data will be securely deleted or anonymised in accordance with our data protection policies.

10. Policy amendments

We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.

11. Your rights

You have the right to:

• Access the personal data we hold about you
• Correct anything that’s wrong
• Delete your data (subject to legal retention obligations on completed orders – see section 9)
• Object to processing, including marketing
• Restrict processing in certain circumstances
• Data portability – receive your data in a portable format
• Lodge a complaint with your local supervisory authority. For UK visitors that’s the Information Commissioner’s Office (ico.org.uk); EEA visitors should contact the data protection authority in their country.

To exercise any of these rights, complete the Contact Us form and select “Account / Download Query”, or write to us at the address in section 14. We’ll respond within 30 days.

You may also instruct us not to process your personal data for marketing purposes by completing the Contact Us form and selecting “Account / Download Query”.

12. Third party websites

The website contains links to other websites. We are not responsible for the privacy policies of third party websites.

13. Financial Information

The website does not store your credit card and payment details on our server. The website retains details of your purchases and purchased products in your profile, but no sensitive details relating to your payment methods are stored or handled by Isotonik Studios.

14. Contact

If you have any questions about this privacy policy or our treatment of your personal data, please complete the Contact Us form selecting “Account Download Query” or by post to:

Isotonik Studios Ltd

186 West Street

Dunstable

Beds

LU6 1NX